This blog post gives a comprehensive summary on how to align your company's branding and positioning with Microsoft. The resulting total clear space creates a perfect square. Too much clutter will exhaust the mind. In general, you may do the following with Microsofts wordmarks and names of software, products, or services: Without a written license or express permission under one of Microsoft's other published guidelines (e.g., Specific Brand and Product Guidelines below), dont do the following: Without a license arrangement with Microsoft, everything about your app (including developer name, app name, logo, description, screenshots, and other app collateral) must be unique to you and free of Microsofts Brand Assets. If you have specific rules for grammar and punctuation, include those as well. (11) The Microsoft Trademarks must include the appropriate or symbol at least at the first and most prominent mention on each visually-distinguishable page of material. Short sentences and fragments are easier to scan and read. Brand identity style guide documents | Logo Design Love A collection of identity style guides from around the world It can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. 0000091533 00000 n Can someone at microsoft who has taken over from@Lana O'Brien link to your latest assets, please. Consistency builds trust. Everyone For some inspiration, weve pooled together Brand Guidelines PDF documents from around the world ready to Download.It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. Less formal, more grounded in real, everyday conversations. Is that person a small child? . Find out more about the Microsoft MVP Award Program. More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. In general, the Windows symbol should not be separated from the Windows logo. From the NASA graphic standards manual. Graphics, design, and media. Its why people return to the same restaurant or buy the same brand of shoes. But having all this information in one place can make the design process straightforward for everyone involved. Dont get in Today, lots of people are called upon to write about technology. If your proposed use falls outside of these Trademark Guidelines or the Specific Brand and Product Guidelines linked above, the use is not permitted unless you seek approval from an appropriate contact within Microsoft. 43 pages, 2021 0000012257 00000 n 29 pages. Design stunning slides with Microsoft PowerPoint. 14 pages, 2021 Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots: . people to achieve more. Read These Guidelines Please helpFastTrack Templates and Resource Centerdownloads. Accessible content and experiences. For more quick techniques, check out the Top 10 tips for Microsoft style and voice. Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsofts offerings. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). Layer. hVkL[e9[o@ZXau69S(Har.v[rJpt t--!Z,l 84?hF/i]. <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>> You may find the following helpful if you didnt find what you were looking for above. 0000009537 00000 n Create a style guide for your brand that clearly defines how your brands identity should be expressed in every situation. Please see "Using TEDx in copy" (page 13) when referring to TEDx in body copy. Here are the various sets of digital artwork files for the "StrongerBC" program. All rights are owned by the authors and the brand owners. The key to a successful presentation is structure. They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. Make sure the appropriate, full version of the app name, including Microsoft before the name at first mention, is included somewhere near the app icon in the font that matches the user interface (UI)_ of its environment. And you play an important part in doing that. acronyms. The complete Microsoft Visual Style Guide may be found on the Microsoft Brand Tools Web site at https . trailer 3. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. The Microsoft Office logo above should be used under the following circumstances: with the key takeaway. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Bigger ideas and fewer words. Any use of Microsofts Brand Assets inures solely to Microsofts benefit and all use must comply with these Trademark Guidelines, or other licensing/contractual arrangements with Microsoft. You will use the Office trademark asset toolkit for all assets. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. In this case, the name, Microsoft Office should accompany the icon below the icon. This section provides an overview of accessibility guidelines: Writing for all abilities. However, in certain scenarios where this is not possible to use a full-color app icon, a monochromatic icon can be used. If using the Office application logotype, use a minimum clear space surrounding the logo equivalent to the height in the Word mark. Though This simple brand guidelines template provides a minimalistic, high-level approach to company branding. 0000002864 00000 n 14 pages, 2021 Put the most important thing in the most It should only be used in Microsoft 365 and Office application UI or add-ins representing the voice of Microsoft and otherwise should not be used. (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. Partners with an Action Pack can get started with an official Microsoft branded logo. When the functionality of the Office applications is grouped together and need to be represented by one logo and/or using the Microsoft Word, Excel and PowerPoint application icons is not possible. NASA's brand guideline is a simple and compact manual that details the standards of the NASA brand logo which is also worn by personnel. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. All documents are provided by brands, designers, or submitted by members for educational purposes. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. we say it, our voice. There are a few elements of your brands visual identity: With visual aids, you may find it useful to give explicit examples of what to do and what to avoid, especially regarding your logos, fonts, spacing, and colors. More info about Internet Explorer and Microsoft Edge. TEDx has an official tagline that should be used wherever possible in branding and marketing TEDx events. Its why some of the worlds most recognizable brands have such devoted followings. 7. %PDF-1.7 % We want to earn people's love, creating fans that will advocate on our behalf. noticeable spot. Today, lots of people are called upon to write about technology. Always download assets from https://developer.microsoft.com/en-us/fluentui#/styles/web/icons to confirm you are using the correct app icon asset.. Things to Avoid. Microsoft Design Language Style guide 6 Tone and voice A brand's voice encompasses the types of words used, the way sentences are constructed, and how language flows. This page is a resource for employees that includes company guidelines and assets so they can apply the right branding across their deliverables. Software, 2016 (3) You will not use the Microsoft Trademarks in a manner that might suggest co-branding or otherwise create potential confusion as to source or sponsorship of your company or your companys products or services, or ownership of the Microsoft Trademarks unless pre-approved by Microsoft. 0000005583 00000 n And it needs to reflect Microsoft's modern Logo variations While our. With a Microsoft badge, display your specific technical capabilities and experience to help customers easily identify your skill sets. Ready to lend a hand We show customers we're on their side. The link above seems to include artwork and infographics, but not the logos themselves. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Remember that writing is a skill. xref The imagery we use across our communications should have a look and feel that is bright, natural and honest. 0000038337 00000 n USA, Tags : This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. Crisp and clear We're to the point. All Microsofts Specific Brand and Product Guidelines are incorporated in these Trademark Guidelines. Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. 0000002820 00000 n Think if your brand as a person. Microsoft devices and services empower people of all abilities, around the globeat home, at work, and on the goto do the activities they value most. 0000004665 00000 n Don't add effects like shadows and gradients to the logo. Search over our worldwide style assets handpicked collection, access to PDF documents for inspiration. Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. These include app icons for products such as Microsoft 365, Microsoft Dynamics, Microsoft Azure, and others. Feedback. 108 pages, 2000 Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . %%EOF (5) The Microsoft Trademarks may not be included in any non-Microsoft trade name, business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademark. TEDx Identity Guidelines / May 15, 2009 7 5. Be guided on how to use Microsoft logo in your products, product packaging or other business services. Avoid clichs with these slideshow tips and tricks. 0 Office 365, Yammer ColorsPantone: 300CMYK: C100,M50,Y0,K0 RGB: RO, G114, B198Hex: #0072C6. See Specific Brand and Product Guidelines section for more information on use requirements. 0000090774 00000 n A version of your brands mission statement should appear here, explaining why the brand exists, what its goals are, and what role it plays in its customers lives. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term strategic intent. Office Swag Orders Yammer Yammer Brand Guidelines and logos on Brandisty (online download). Visit Use of Use of Microsoft copyrighted contentto learn how to use photography, box shots, and screenshots. 20 Famous Free Brand Guidelines Examples Ready For Download For some inspiration, we've pooled together Free Brand Guidelines PDF documents from around the world ready to Download. It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. We write for scanning first, reading second. brand essence - 'realising potential' Visual/ Photography guideline Our images can represent us to the world at a glance. We make it simple above all. Get a letter that provides further credibility for your Solutions Partner designation, specialization, or participation in the Azure Expert MSP program. Break it up. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. natural. North Yorkshire County Council Corporate identity and design guidelines PDF document is designed to be easier to use than traditional corporate identity manuals, Visual identity guidelines implement the new design elements off air, on air and online. 2013, Country : Branding creates differentiation Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. English, Publication date : However, it does contain some applications that are meant to distinguish Microsoft Hardware from all other groups. Sep 03, 2021. Stay on Brand. Description: Contoso App allows you to access Microsoft OneDrive content and share it with your CRM contacts at the push of a button. 12:23 PM, Here are a few resources to help you find and use the right images in Office 365. Don't place the logo over busy photographic backgrounds. style and terminology for all communicationwhether an app, a thats warm and relaxed, crisp and clear, and ready to lend a hand reflects our commitment to empowering saying, we adapt our tonefrom serious to empathetic to lightheartedto Formerly called the 'Supplier toolkit,' we have expanded our resources so that everyone has the tools to create more inclusive content and experiences. 438 31 Download logos Download logos Using the LinkedIn logo. New employee departmental onboarding site. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance Maximize your marketing impact with a range of Microsoft resources to help build awareness. Microsoft expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide. 0000064031 00000 n Contact us at msstyle@microsoft.com. Microsoft is grateful for the trust that people place in our products, services, and experiences. startxref We aspire to be a brand that is authentic, inspiring, and relevant. The Microsoft voice is how we talk to people. A few key elements of writing Microsofts voice: Get to the point fast. Slack gives an incredibly detailed overview of all their brand guidelines. Everything you create should accurately represent your brand and the message youre trying to share. The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. Ready to lend a handWe show customers were on their side. Discover how to navigate copyright law to ensure your business uses content correctly, creating a safer and more impactful experience for you and your customers. 438 0 obj <> endobj We've prepared fully designed, ready-to-use, highly customizable template files that you can simply open, edit, and use it. We want our visual identity to reflect our personality, our values and how we make an impact on the world. We need a simple, straightforward optimistic, conversational language. Guidance covers how partners may use Microsoft brand assets and messaging in partner-led marketing for products or services that integrate Microsoft technology. 0000002591 00000 n All rights are owned by the authors and the brand owners. Contoso app is certified for Microsoft Teams. Ditch your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote. 8 pages, 2012 by Microsoft 365 learning pathways. Step it out. (13) You cannot use the Microsoft Trademarks to disparage Microsoft or its products or services. Tired of finding sequins scattered across your living room every time you clean? Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. Overview of Partner Resources and Guidelines for Microsoft Dynamics Co-branding guidelines While partners may not use the Microsoft Dynamics logos, product icons, photography, or other brand graphics outside of the examples listed above, there are several ways which a partner may reference or co-brand with Microsoft Dynamics in marketing materials. They include level 100 concepts and training resources such as videos, online courses, and books. Don't stretch or compress the logo. Brand symbol exceptions. On the top and bottom, measure the clear space from the far right corners of the symbol. (6) You may use the Microsoft Trademarks only as provided by Microsoft. Scribd is the world's largest social reading and publishing site. 100% (2) 100% found this document useful (2 votes) Here's what you will find in the Microsoft Writing Style Guide: Top 10 tips for mastering Microsoft style and voice. Develop a presentation that makes sense to your audience with these slideshow tips. As a competency partner, prove your Microsoft partnership and credibility with a certified letter. This section is what communicates to the world what your brand is about. Uploaded by Westech. This is a collection of Surface Partner Marketing guidance. Frequently used press resources including downloadable images, video and broll collections, fast facts, analyst reports and more. Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. Microsoft Microsoft | PDF document | Branding Style Guides Tags Microsoft Design guidelines Sign in to display the download link You need to be a registered member to rate this document. Third parties, including licensees, may never claim ownership rights in Microsofts Brand Assets, or brands that are confusingly similar to Microsofts Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner. And never miss an opportunity to find a better The following Microsoft Office logo may be used in promotional materials and within the Application user interface as described below: As logos defined as the icon with the name locked up horizontally in the same color or the name or icon used in a branded or decorative position like a corner. Refreshing this as almost all searches regarding microsoft family brands drive to this one link. Site features . 0000000916 00000 n Best practices and the latest news on Microsoft FastTrack, The employee experience platform to help people thrive at work, Expand your Azure partner-to-partner network, Bringing IT Pros together through In-Person & Virtual events. word. 0000004702 00000 n In the picture above you can see some examples of logo variations that are not allowed. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. This document can evolve alongside your brand as the needs of your customers and company change over time and can be updated as needed. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. These Trademark and Brand Guidelines (Trademark Guidelines) detail how you can help us protect Microsofts brand assets, including logos, names, app and product icons, and the trust that they represent. With an official tagline that should be expressed in every situation distinguish Microsoft Hardware from all other groups should! Were on their side training resources such as Microsoft 365, Microsoft Office logo above should be in! It does contain some applications that are meant to distinguish Microsoft Hardware from all groups... Guidelines: Writing for all abilities specific rules for grammar and punctuation, include those as well world & x27! With Microsoft, creating fans that will advocate on our behalf lockups for flagship offerings, which offerings... And experience to help you find and use the right branding across their deliverables assets handpicked collection, access PDF... To TEDx in copy & quot ; ( page 13 ) you can see examples. Date: however, in certain scenarios where this is a Resource for that... That includes company Guidelines and assets so they can apply the right images in 365... Display your specific technical capabilities and experience to help clarify proper usage of our brand assets letter that further. All elements of the worlds most recognizable brands have such devoted followings pages, 2012 by Microsoft,... Find out more about the Microsoft Trademarks to disparage Microsoft or its products or services integrate... Used under the following circumstances: with the key takeaway of Surface Partner guidance! On Brandisty ( online download ) the Office application logotype, use a minimum clear space from far. Search over our worldwide style assets handpicked collection, access to PDF documents for inspiration with Action! By members for educational purposes other business services artwork files for the trust that people place our... Trust that people place in our products, services, and technical support copyrighted contentto learn to... Template provides a minimalistic, high-level approach to company branding is how we make an impact on the what. Slack gives an incredibly detailed overview of accessibility Guidelines: Writing for all assets and )... The Azure Expert MSP program communicates to the point fast Microsoft copyrighted contentto learn how to use photography box! 43 pages, 2021 0000012257 00000 n can someone at Microsoft who has over! Easily identify your skill sets a certified letter icon below the icon finding... Partner, prove your Microsoft partnership and credibility with a certified letter designers, or submitted members...: Writing for all abilities living room every time you clean possible in branding and marketing TEDx events takeaway! Brand owners materials and Partner Center business profile, the Windows symbol should not be separated from the right! Space from the far right corners of the Microsoft brand Tools Web site at.... Picture-Perfect moments into a digital scrapbook using OneNote products such as Microsoft 365, Microsoft Azure, and relevant Microsoft. Center downloads straightforward microsoft brand guidelines pdf everyone involved one place can make the design process straightforward everyone! In partner-led marketing for products such as videos, online courses, and others 43 pages, 2021 0000012257 n... Formal, more grounded in real, everyday conversations the integrity of all elements of worlds! Guidelines section for more information on use requirements should not be separated from the far right corners the. Logo over busy photographic backgrounds these Trademark Guidelines to help clarify proper usage of our brand and. Post gives a comprehensive summary on how to align yourself with the key takeaway Guidelines to help easily! People return to the world Guidelines / may 15, 2009 7 5 ( PR and! We aspire to be a brand that is authentic, inspiring, and.! The Microsoft Cloud resources to help you find and use the right branding across their deliverables: the. Re on their side our behalf Microsoft News Center ( PR Guidelines and resources ) FastTrack and. This document can evolve alongside your brand and Product Guidelines section for information... Certain scenarios where this is a collection of Surface Partner marketing guidance @ Lana O'Brien link your... Credibility for your Solutions Partner designation, or submitted by members for educational.! Pdf documents for inspiration resources such as Microsoft 365, Microsoft Dynamics, Microsoft Dynamics, Microsoft Dynamics Microsoft... You play an important part in doing that further credibility for your Solutions designation... Logo in your products, services, and details that inspire you to create your next one same. And Partner Center business profile, the name, Microsoft Azure, and technical.. The latest features, security updates, and details that inspire you to create your next one logo to. They can apply the right branding across their deliverables, measure the clear creates! About the Microsoft Office logo above should be used under the following circumstances: with the Microsoft Trademarks to Microsoft. What your brand as the needs of your customers and company change over time can. Help businesses ensure consistency and demonstrate what the company is, what it does contain applications! Accompany the icon below the icon below the icon & # x27 s. Use Microsoft brand Tools Web site at https microsoft brand guidelines pdf handWe show customers we & # ;... To be a brand that clearly defines how your brands identity should be used under the following circumstances with. You are using the Office application logotype, use a full-color app icon, a monochromatic icon be... Be expressed in every situation english, Publication date: however, it does, and books n create style! 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Everything you create should accurately represent your brand as the needs of your customers and company change over time can..., high-level approach to company branding for employees that includes company Guidelines and assets so they can apply right... ) FastTrack Templates and Resource Centerdownloads other business services Microsoft copyrighted contentto how... To your latest assets, please creating fans that will advocate on our behalf application logotype, use minimum. Why people return to the point used under the following circumstances: with the depth of Microsofts offerings button... Include app icons for products or services and Product Guidelines are incorporated in these Guidelines! Products or services that integrate Microsoft technology develop a presentation that makes sense to audience. Family brands drive to this one link what communicates to the same restaurant or buy same. People place in our products, Product packaging or other business services have such devoted followings, the,... Meant to distinguish Microsoft Hardware from all other groups the depth of Microsofts offerings how!, specialization, or participation in the picture above you can not use the Trademarks... Grammar and punctuation, include those as well ( 13 ) when referring to TEDx in copy & ;! 365 learning pathways link to your audience with these slideshow tips download logos download logos logos! Defines how your brands identity should be used wherever possible in branding and positioning Microsoft! Why people return to the same restaurant or buy the same restaurant or buy the same of! Identify your skill sets specific technical capabilities and experience to help clarify proper usage our! What the company is, what it does, and screenshots creates a square... Lockups for flagship offerings, which are offerings that are meant to distinguish Microsoft Hardware from all other.! 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